Late last year, the European Union introduced the Artificial Intelligence Liability Directive (AILD) to "improve the functioning of the internal market by laying down uniform rules for certain aspects of non-contractual civil liability for damage caused with the involvement of AI systems." Bad AI is AI that isn't trustworthy--AI that is based on biased or incomplete data that then, in turn, could perpetuate harmful outcomes. And with AI expecting a compound annual growth rate of 20% by 2030--to reach nearly US $1.4 trillion--the technology, media and telecommunications (TMT) industry has a critical responsibility to not only develop the most trustworthy AI but also model the most trustworthy AI behavior to their business customers and society at large. While AI may have seemed like the stuff of science fiction, it has now entered the realm of reality and offers incredible potential to make businesses more competitive. According to Deloitte's AI Dossier, there are six key ways AI can help businesses create value: But while AI presents amazing potential for business value, AI has an equal amount of potential to go wrong.